| Health & Management / Managing for West Nile Virus Infection / List of hyperlinked Techniques & Protocols: |
| Ý ß Education and Communication for West Nile Virus: |
Introduction and General Information |
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(J115.13.w2) |
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| Published Guidelines linked in Wildpro |
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| Education of Health (Medical and Veterinary) Personnel | |
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In order for WNV infection to be diagnosed correctly in a timely manner it is necessary for health (medical and veterinary) professionals to have an awareness of the disease and for a system to be in place for sample processing. A communication system should also be present to allow information regarding the occurrence of the disease to be communicated to the appropriate authorities and, when required, to increase the vigilance of health care professionals, whether in the medical or veterinary sphere. For both medical and veterinary personnel the following are required:
Much of this information (excluding local specifics regarding laboratories, and requirements for sample collection, packaging etc.) is available in published peer-reviewed literature in paper format and/or on the Internet. It is important to realise that medical and veterinary personnel do not have large amounts of free time in which to search for and read information on all the possible health topics. Guidance should be provided indicating key reviews and other papers which busy medical and veterinary personnel can access readily and absorb easily.
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| Associated techniques linked from Wildpro | |
Communication and Data Sharing for Professionals and their Organisations |
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It has been recognised that
data required for estimating the risk of transmission of arboviruses
to humans are rarely available within any single agency and that it is therefore
extremely important for data collecting agencies to communicate actively with one another
and to exchange information. (D68)
The importance of communication and data sharing between individuals and agencies is illustrated by the role played by wildlife pathology in the original diagnosis of WNV infection in human encephalitis cases in New York City in 1999. Where possible, communication resources which are already in place, readily accessible and considered trustworthy should be utilised.
Sharing of case-specific information may involve greater considerations and potential problems regarding confidentiality and some restrictions on information distribution, particularly regarding individual human cases, may be required. However time- and area- (e.g. state, county) based summaries may be provided to a wider audience; the Internet is an obvious means of disseminating such summaries. It is important to recognise that expertise required for responding to an arbovirus, such as mosquito surveillance and control measures, may vary greatly between geographical areas. In some regions of the USA integrated mosquito management programmes have been in place for decades whereas other areas may not have this experience and may lack the infrastructure required for effective management implementation. (J133.951.w25). The role of the Internet in communication and data-sharing should not be underestimated; this method of communication is of increasing importance. (J133.916.w1) For example, primer and protocols for RT-PCR detection of WN virus NY1999 were posted on ProMED-mail by the Emerging Diseases Laboratory, University of California, Irving in October 1999, which assisted in rapid implementation of this method for diagnostic purposes in different laboratories.
The CDC Epidemic/Epizootic West Nile Virus in the United States: Revised Guidelines for Surveillance, Prevention and Control (D67) includes the following guidance regarding data sharing and requirements for maximum information to be gained from ecological data: [Text copied directly]
(D67) Major ways in which data on WN virus surveillance data has been made available include:
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| Associated techniques linked from Wildpro | |||
Public Education: Target Audiences |
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| Public education about West
Nile virus, disease caused by the virus and measures which may be required to control it,
needs to be targeted at a wide variety of different audiences. It is important to
recognise the different audiences in order to ensure that education is tailored to meet
their needs and to reach the intended recipients. The New York State WN virus Response plan recommends that the specific target audiences should include but not be limited to:
(D72)
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| Associated techniques linked from Wildpro | ||||
| Public Education: Means of Communication | |
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| Public education about WNV
infection, its transmission and how the risk of exposure may be decreased or prevented is
recognised to be a critical component of any vector-borne disease control and prevention
program. (J115.13.w2) A variety of means of communication are available. Different means of communication may be appropriate for different types of information and for different target audiences. It is also necessary to consider the costs of communication and the cost effectiveness of different means of communication.
For information on local risk, explanations of local mosquito management actions and requests for local assistance with surveillance, mosquito source reduction and personal protection, communication efforts should be targeted at the local community. This may involve the use of public service announcements in local media (newspapers, radio, television), distribution of leaflets, provision of information to children in schools, both for themselves and for further dissemination to their families, exhibits at local fairs, speaking at local meetings etc. (J133.951.w25).
N.B.
Wide area and national communication may involve telephone hotline information sources (particularly applicable during an epidemic and/or when public concern is high) and, increasingly, the Internet. Good communication is also essential if members of the public are to communicate information to a central point, as for effective dead bird surveillance:
The Internet is increasing in importance as a means of informing members of the public. Many Internet-literate people now turn to this as their first or major source of information. If maximum benefit is to be gained from the Internet as a means of communicating with the public, information presented must be:
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| Associated techniques linked from Wildpro | |
| Public Education: Timelines and Purposes of Messages | ||||
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Public education should inform
the reader regarding risks, steps which individuals may take to reduce risk to themselves
and their families (also horses and other animals), and actions which governmental
organisations are and will be taking to protect public health.
It is important to recognise that people's perceptions of risk, for example regarding the use of pesticides as well as regarding the risk of West Nile infection, will affect their behaviour. If public support is to be gathered for mosquito control efforts, people must be provided with information on WN virus and WNV infection including the role of mosquitoes, mosquito biology, integrated mosquito management and pesticides (including appropriate use, risks to human health, risks to the environment, measures which are taken to minimise risks). Public education may also need to counter misinformation. (J133.951.w25) There are several areas in which public cooperation is helpful or even vital, such as:
For each of these, particular messages need to be communicated to the public. Public education should:
The following example of the 2001 Public Education "Fight the Bite" campaign from the New York State WNV Response plan indicates the types of information which may be appropriate at different times of year, depending on the activity of the mosquito population and associated risk levels. This campaign was designed to commence in the early spring, and be maintained, enhanced and expanded as required, reaching different segments of the target audiences, over the course of the mosquito breeding season (April-December): Level 1: Pre- and Post Mosquito Season (lower risk) Messages: [Text copied directly]
(D72) Level 2: Early WNV-Mosquito Season (medium risk) Messages: [Text copied directly]
(D72) Level 3: High WNV-Mosquito Season (higher risk) Messages: [Text copied directly]
(D72) |
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| Associated techniques linked from Wildpro | ||||
| Recommended roles and activities of State Health Departments, Local Health Units and other partners/organisations | |||
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| The departments responsible
for different activities, including education and communication may vary between states.
The following is an example of the roles and activities which may be appropriate for
various agencies. The New York State WNV Response plan recommends that the following roles and activities be adopted: [Text copied directly]
(D72) |
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| Associated techniques linked from Wildpro | |||
| Authors | Suzanne I Boardman (V.w6), Debra Bourne (V.w5) |
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| Referee | Suzanne I. Boardman (V.w6); Becki Lawson (V.w26) |